Arada

Arada is one of the UAE’s fastest-growing master community developers, founded in 2017 by Sheikh Sultan bin Ahmed Al Qasimi (Chairman, Deputy Ruler of Sharjah) and Prince Khaled bin Alwaleed bin Talal Alsaud (Executive Vice Chairman). Led by Group CEO Ahmed Alkhoshaibi, the company operates across Sharjah, Dubai, Australia, and the UK, with a AED 60+ billion portfolio, over 10,000 homes delivered, and AED 17.3 billion in sales in 2025.

Arada was founded in 2017 as a joint venture between Basma Group (chaired by Sheikh Sultan bin Ahmed Al Qasimi, Deputy Ruler of Sharjah) and KBW Investments (chaired by Prince Khaled bin Alwaleed bin Talal Alsaud, son of Saudi billionaire Prince Alwaleed bin Talal). The company is led by Group CEO Ahmed Alkhoshaibi, whose senior team includes veterans of DAMAC, Meraas, and Emaar. Arada is privately held and is Fitch and Moody’s rated.

Aljada is Sharjah’s largest-ever mixed-use megaproject — a 24 million sq. ft. new city in the Muwaileh suburb, designed to house 70,000+ residents at full completion. It includes 25,000 homes across a range of residential types, a business park, SABIS-branded schools, hotels, retail, and a Zaha Hadid Architects-designed entertainment complex. Cultural highlights include Madar (family entertainment destination) and il teatro, a performing arts venue by architect Tadao Ando. Over 7,500 homes have been delivered to date.

Masaar is Arada’s acclaimed forested community series — a first-of-its-kind concept in the UAE. Built around a central green spine of 50,000 trees in Sharjah, Masaar communities are gated villa and townhouse developments that combine nature immersion with premium modern living. Masaar 1 features 3,000 homes (approximately 50% delivered); Masaar 2 (AED 5.5B, 2,000 homes) sold out in 3 hours; and Masaar 3 (4,000 villas and townhouses) sold its first two phases on launch day. Prices appreciated ~14% within six months of Masaar 2’s launch.

Arada’s key Dubai projects include: Armani Beach Residences at Palm Jumeirah (Tadao Ando architecture, Armani brand, completion Q4 2026), W Residences at Dubai Harbour (three towers, Marriott-managed, AED 1.55B construction contract, completion 2027), Jouri Hills at Jumeirah Golf Estates (3–4 bedroom townhouses from AED 2.5M), and Akala — between DIFC and Downtown Dubai — billed as the world’s first precision wellness destination (completion 2029).

Arada delivered extraordinary 2025 results: AED 17.3 billion in sales — a 199% year-on-year increase that exceeded its own AED 15 billion target by 15%; 5,140 homes sold (more than double 2024’s 2,171 units); group revenue up 170% to AED 6.7 billion; EBITDA up 174% to AED 1.6 billion. The company awarded AED 12.7 billion in construction contracts during 2025 and expanded internationally into the UK with a £500M acquisition of Arada London (formerly Regal).

Yes. Arada has formal credit ratings from both Fitch and Moody’s — an unusual distinction for a developer founded only in 2017 — and issued a debut $500 million sukuk in 2022. In 2024, the company established a $1 billion sukuk programme and raised $400 million in its first issuance, with an order book of $1.45 billion (3.5x oversubscribed), reflecting strong institutional investor confidence. The company delivers at a 96% on-time rate for post-2022 launches.

Armani Beach Residences at Palm Jumeirah is Arada’s ultra-luxury Dubai flagship — developed in partnership with Armani Group and designed by Pritzker Prize-winning Japanese architect Tadao Ando. Located on one of the last premium beachfront plots on Palm Jumeirah, it offers 2–4 bedroom residences (2,657–5,790 sq. ft.), with a 60/40 payment plan and completion targeted for Q4 2026. The project combines the Armani brand’s global prestige with Ando’s signature minimalist architectural philosophy.

Arada has rapidly expanded beyond the UAE. In 2024, the company entered Australia with a AU$200 million investment in Sydney (2,500+ homes across five New South Wales sites) and in 2025 acquired UK developer Regal (now Arada London) for an initial £500 million commitment — inheriting a pipeline of 10,000 London homes, pledged to grow to 30,000. In November 2025, Arada paid £225 million for an 80% stake in London’s Thameside West waterfront scheme at the Royal Docks. The company is also exploring opportunities in Saudi Arabia.

Yes. Arada’s Dubai projects (Armani Beach Residences, W Residences, Jouri Hills, Akala) are in freehold zones, fully available to foreign buyers. Arada’s Sharjah properties are available to GCC nationals, Sharjah property owners, and select categories of foreign buyers under Sharjah’s evolving ownership laws. Both Dubai and Sharjah markets offer flexible payment plans, typically starting with a 5–10% down payment and 60/40 construction-to-handover structures.

Arada has built an extensive lifestyle brand ecosystem alongside its development arm: Wellfit (fitness clubs across Dubai and Sharjah — expanded in Dec 2024 via acquisition of FitnGlam, The Platform Studios, and Fitcode), Zad (food truck park concept), Manbat (Emirati farmers’ markets, in partnership with UAE Ministry of Climate Change), and Artal (Emirati fashion brand). These brands are integrated into Arada’s communities, enhancing resident lifestyle and commercial diversity.

Arada, Emaar, and DAMAC represent different chapters in UAE real estate development. Emaar is Dubai’s founding mega-developer, known for iconic master communities and global landmarks. DAMAC specialises in ultra-luxury branded residences at scale. Arada — founded in 2017 — has emerged as the UAE’s fastest-growing destination developer, combining large-scale master community planning (Aljada, Masaar) with luxury branded residences in Dubai (Armani, W, Anantara) and a unique ‘lifestyle ecosystem’ strategy (Wellfit, Zad, Artal). Arada also offers significantly lower price points in Sharjah (30–50% below Dubai equivalents) alongside premium Dubai products.